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Want a custom-hued Diane von Furstenburg zebra print rug gracing your foyer? The Rug Company's special arrangement with a number of British and American interior designers can make it happen. Not a fan of animal stripes? Try Allegra Hicks' Asiatic organic patterns, Paul Smith's sublime swirls, or a swath of designs by Vivienne Westwood, Lulu Guinness or Kim Parker. The magic of photoshop allows you to view the creation before proceeding to sample square then on to hand-woven rug (delivered in about 20 weeks). For less patient customers, an in-store showroom offers the company’s Contemporary Collection and Woven Classics lines, which make use of high-quality Tibetan wool as well as calf and goatskin leathers from Turkey and Argentina. — Stephen Bracco

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