Best Sneaker Lifestyle Store - Best of New York Shopping 2007 -- New York Magazine

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Best Sneaker Lifestyle Store

Reed Space

151 Orchard St., 212-253-0588

Reed began as a place for Jeff Ng to sell his tee shirt line while his creative consultant business, Staple Design, was growing. One business fed the other and before long, Ng was collaborating with Staple clients like Nike, Uniqlo, and Dunderdon to design new products. Sneakers—neon, houndstooth ($70 to $200), etc.—are only 20% of Reed Space’s inventory. The rest ranges from Addict and Maharishi streetwear to Hoon jewelry to magazines like Beautiful/Decay and Streetwear Today to the obligatory eclectic music collection of soul, hip-hop, jazz, and R&B.

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From the 2007 Best of New York issue of New York Magazine

Competition breeds the best. If only one pizzeria existed in New York, of course, there’d be no real winning slice. Thankfully, we’ll never know what that sorry situation tastes like, since pizza—like dance parties, dog runs, and fried chicken—has to evolve upward here.

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